GET STARTED
Your Game Day, Your Way
Whether you are a traveling fan looking to discover hidden gems or a local business ready to welcome thousands of visitors, Football Underground makes it simple. Here is how it works.
For Fans
3 Steps to the Ultimate Game Day
From sign-up to adventure, getting started takes less than a minute.
Download & Sign Up
Get the app on iOS or Android, or visit our web platform. Create your free fan profile in seconds — add your favorite teams, home city, and interests to get personalized recommendations from the start.
- Free to sign up — no credit card required
- Sign in with Google, Apple, or email
- Set your preferences for personalized game day plans
Choose Your City & Adventure
Select the city you are visiting, browse community-curated local recommendations, or jump straight into a scavenger hunt near the stadium. Our platform tailors everything to your budget, group size, and interests.
- Browse 16 World Cup 2026 host cities
- Filter by bars, restaurants, attractions, or fan meetups
- Join a scavenger hunt or build your own itinerary
Explore & Earn Rewards
Follow the map to discover hidden gems, complete scavenger hunt challenges, earn points and badges, and share your experience with the community. Every game day becomes an unforgettable adventure.
- GPS-triggered challenges unlock as you explore
- Earn badges, climb leaderboards, and collect rewards
- Share reviews and photos with the fan community
For Businesses
Get Your Business in Front of Thousands of Fans
List your business as a game day destination in four simple steps. Free during our beta launch.
Register Your Business
Create a free business account and tell us about your establishment. Whether you are a bar, restaurant, attraction, or local shop near a stadium, we want you on the map.
Create Your Profile
Add your location, hours, menu, photos, and special game day offerings. Make your listing stand out to traveling fans looking for authentic local experiences.
Set Up Hunts & Offers
Create custom scavenger hunt challenges at your location, or offer exclusive game day deals for Football Underground users. Drive foot traffic and build a loyal fan following.
Track Analytics & ROI
Monitor impressions, visits, check-ins, and estimated ROI from your Football Underground presence. Understand the value of being a game day destination.