Privacy Policy

1. Information We Collect

We collect information you provide directly to us, information collected automatically when you use our services, and information from third-party sources.

Information You Provide

• Account Information: When you create an account, we collect your name, email address, password, city, and optionally your favorite team.
• Profile Information: You may choose to provide additional information such as a profile photo, bio, and social media links.
• Purchase Information: When you buy merchandise, we collect your shipping address, billing information, and payment details (processed securely through Stripe).
• Communications: When you contact us, subscribe to our newsletter, or participate in surveys, we collect the information you provide.
• User-Generated Content: Reviews, photos, scavenger hunt submissions, and community contributions you post on the platform.

Information Collected Automatically

• Device Data: Device type, operating system, browser type, unique device identifiers, and mobile network information.
• Usage Data: Pages visited, features used, time spent on the platform, referral sources, and search queries.
• Location Data: With your permission, we collect precise location data to power our map features, scavenger hunts, and nearby recommendations. You can disable location sharing in your device settings at any time.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve our platform and services
• To process merchandise orders and deliver purchased items
• To personalize your experience, including recommending local spots and scavenger hunts based on your location and interests
• To send you updates, newsletters, marketing communications, and promotional offers (with your consent)
• To facilitate community features such as fan groups, reviews, and user-generated content
• To operate and score scavenger hunts, award badges, and manage leaderboards
• To respond to your comments, questions, and support requests
• To monitor and analyze trends, usage, and activities to improve user experience
• To detect, investigate, and prevent fraudulent transactions and unauthorized access
• To comply with legal obligations and enforce our terms of service

3. Information Sharing

We do not sell your personal information. We may share your information in the following circumstances:

• Service Providers: We share information with third-party service providers who perform services on our behalf, including payment processing (Stripe), email delivery (Resend), analytics (Google Analytics, Vercel Analytics), and hosting (Vercel).
• Business Partners: With your consent, we may share limited information with listed businesses (points of interest) to enhance your game day experience, such as confirming check-ins or redeeming offers.
• Community Features: Information you voluntarily post in reviews, photo galleries, or fan group discussions is visible to other users.
• Legal Requirements: We may disclose information if required by law, regulation, legal process, or government request.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as a business asset.

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit using TLS/SSL and at rest where applicable
• Secure payment processing through PCI-compliant Stripe infrastructure
• Regular security assessments and vulnerability testing
• Access controls limiting employee access to personal data on a need-to-know basis
• Secure authentication with hashed passwords and optional two-factor authentication

While we strive to protect your information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

5. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access & Portability: Request a copy of the personal data we hold about you in a structured, commonly used format.
• Correction: Request that we correct inaccurate or incomplete personal data.
• Deletion: Request that we delete your personal data, subject to certain legal exceptions.
• Opt-Out: Unsubscribe from marketing communications at any time by clicking the "unsubscribe" link in our emails or updating your account settings.
• Location Permissions: Disable location sharing through your device settings or browser preferences at any time.
• Do Not Track: We currently do not respond to Do Not Track signals, but we respect your cookie preferences through our cookie settings.

To exercise any of these rights, please contact us at privacy@footballunderground.com. We will respond to your request within 30 days.

6. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about your activity on our platform. Cookies are small data files stored on your device.

Types of Cookies We Use

• Essential Cookies: Required for the platform to function properly, including authentication, security, and session management.
• Analytics Cookies: Help us understand how visitors interact with our platform (Google Analytics 4, Vercel Analytics). These cookies collect aggregated, anonymous data.
• Functionality Cookies: Remember your preferences, such as language, region, and display settings.
• Marketing Cookies: Used to deliver relevant advertisements and track the effectiveness of our marketing campaigns.

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of our platform.

7. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by updating the "Last updated" date at the top of this page and, where appropriate, by sending you an email notification or displaying a prominent notice on our platform.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our platform after any changes constitutes acceptance of the updated policy.

8. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: